OpenSky is an outdoor adventure aggregator, the ultimate resource for explorers, travelers, and adventurers. A massive crowdsourced database of beautiful places to visit, explore, and experience in the great outdoors.

Imagine a platform that delivers the Wikipedia of Outdoor Exploration, the Google of Beautiful Places, and the Facebook (back when it was cool!) of Adventurers. OpenSky is the perfect companion for adventurers and travelers alike, as well as the OTA's and outdoor hospitality brands that serve them.

Transaction Attribution & Customer Identification

• Innovate and implement transaction-level attribution methodologies to identify unique customers with personalized characteristics and behaviors

Segmentation & Analytics Strategy

• Lead the creation and application of primary customer and trip-level segmentation to drive analytics, reporting, and customer journey activations

• Spearhead efforts to make segmentation data available for comprehensive acquisition, retention, and migration strategies

Strategic Planning & Insight Development

• Synthesize actionable insights from submitted business challenges, and articulate compelling narratives and strategic recommendations for actionable strategy and activation

Team Building & Leadership

• Build, onboard, and mentor a high-performing team of decision scientists, ensuring alignment with customer development strategy

• Lead by example to foster and grow a cohesive team environment that encourages innovation, collaboration, and professional growth

Vendor Relationship & Revenue Generation

• Spearhead initiatives to secure and increase vendor funding for loyalty data, achieving an unprecedented growth in just two years

• Collaborate with vendors and internal stakeholders to identify and capitalize on monetization opportunities within the customer intelligence, personalization, and loyalty sphere

• Develop and continuously refine pricing and monetization strategies that maximize accessibility for key CPG partners, and profitability for CVS

Strategic Customer Growth Planning

• Develop and launch annual customer strategy fact packs for all front store categories, containing personalized growth recommendations ranging from $3.5M to $96M for each category

• Work closely with category managers, marketers, and CPG shopper marketing teams

Customer Segmentation & Targeting

• Create and implement the first personalization-centric customer segmentation, utilized in targeting to deliver over 1B highly-relevant and impactful impressions per year

• Enable highly effective personalization engagement lifecycle targeting, in collaboration with suppliers and key business units within CVS

Insights Generation & Adhoc Analysis

• Design and deploy an on-demand insights framework, empowering the team to field and deliver 88% more adhoc analyses year-over-year in support of Loyalty, Personalization, and Merchandising teams

Sales Growth & Revenue Enhancement

• Designed and implemented strategies that led to a remarkable increase in annual net sales lift for General Merchandise and Consumables by 567%

• Innovated and launched targeted campaigns such as the Last Chance for Promoemail campaign, which contributed over $45M in incremental sales revenue in its first full year

Category & Brand Strategy Development

• Develop and oversee personalized offers and lifecycle strategies for 34 categories and 117 brands, ensuring alignment with broader business objectives and ultimate consumer relevance

• Partner with category buyers and CPG shopper marketers to integrate personalized marketing tactics into the annual planning process

Customer Enhancement & Lifecycle Management

• Create, maintain, and socialize a customer lifecycle segmentation as the cornerstone for product engagement and in-category/brand customer development and long-term retention

Retention Strategy & Change Management

• Implement proactive engagement and change management activation strategies, improving RX patient retention in store closures and relocations by 27%

Led the PMO for the retail acquisition of Navarro Discount Pharmacies and the integration of all stores, properties, personnel, and assets into the CVS Pharmacy footprint and business. Charged with developing, socializing, and maintaining a best-in-class project plan to deliver this critical acquisition on-time and under budget (mission accomplished!).

With the partnership of amazing leaders from both CVS and Navarro, we brought the two businesses together on-time and under budget and helped spawn the CVS y Mas specialty format as a result of our work.